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Graphic Design Business 101 Articles

5 List Building Strategies to Supercharge your Email List

by Mat | June 9, 2021 | Customer Relationship, Finding Clients, Graphic Design Business 101, Marketing | 0 Comments

If you're a freelancer or you're thinking about becoming one, one thing is for certain - clients are essential! Don’t have clients yet? It's time to start marketing! In my article last week I covered the five stages of marketing, the first being "awareness", where a...

Successful Freelancers Leverage These 5 Stages of Marketing

by Mat | June 3, 2021 | Finding Clients, Graphic Design Business 101, Marketing | 0 Comments

The average American is bombarded with thousands of marketing messages every day. We see messages on billboards, in magazines, on tv and online. But when it comes to marketing in our freelance business, sometimes it can be difficult to develop an effective strategy,...

Pricing Your Freelance Services: 3 Proven Strategies to Help You Earn What You’re Worth

by Mat | May 26, 2021 | Finding Clients, Graphic Design Business 101, My Skills and Talents | 0 Comments

When you think of pricing your freelance services, do you get knots in your stomach and want to throw your arms up in exasperation? You’re not alone. I’ve been freelancing full-time for 15 years, and pricing has always been a stress point, especially getting started....

Attracting Ideal Clients, Part 2: Fishing For Clients

by Mat | May 12, 2021 | Finding Clients, Graphic Design Business 101, My Skills and Talents | 0 Comments

What if I told you that fishing for clients was easy? Would you be skeptical? Would you be interested? I talk to freelancers all over the world and no matter what, getting clients is the number one need that freelancers have - and no wonder; without clients, we don’t...

Marketing Yourself to Attract Ideal Clients: Part 1

by Mat | May 5, 2021 | Finding Clients, Graphic Design Business 101, My Skills and Talents | 0 Comments

You have the skills. You have the desire. But without clients….well, your business just isn’t a business! Yet attracting clients, especially the right clients, can be a challenge.This post outlines the first and most important step you need to take in order to attract...